My writing exploring emerging themes in technology & artificial intelligence has been referenced by:
The New Yorker — Apparently ChatGPT is a Political Centrist Now
Northeastern University COMM 1255 (Communications in the Digital Age) course syllabus — Sydney, Spotify, and Speedy
Professional experience
Currently
Marketing manager, đť•Ź
Since March 2024, I’ve been working on the marketing team at 𝕏.
Previously
Barstool Sports
Where I was responsible for setting and achieving goals & managing strategic partnerships related to Meta, Twitch, and đť•Ź.
I directly managed a team of six social strategists, solved & prevented dozens of community standards issues, and developed monetization strategies that drove over $1mm worth of ARR across Barstool’s vast network of millions of followers — between August 2021 and August 2023.
Where I collaborated with global teams to optimize, distribute, and analyze video content across a variety of video platforms, specializing in YouTube.
While I managed the VICE YouTube network between 2016 and 2020, we reached notable subscriber milestones including:
10 million subscribers + 2 billion total views on VICE
1 million subscribers on VICE Sports
1 million subscribers on Motherboard
1 million subscribers on Munchies
Ask me about: launching VICE Video, VICELAND.com, and the VICE Video Library; sponsored & branded advertising campaigns; content metadata & analytics.
Where I got to eat the world’s first 3D printed candy and covered CES in Las Vegas three years in a row. I started as an intern in the summer of 2011, and supported the founding teams of The Verge and Vox Media leading up to the company’s official launch in November 2011. I continued working as an editorial assistant and writer for The Verge until 2014.
Education & Extracurriculars
Rutgers University Class of 2015 — B.A. in information technology and informatics, minor in digital communications and media.
Technology columnist, The Daily Targum — From 2013-2015, I wrote and edited a weekly technology news column for Rutgers’ independent student newspaper covering the university’s thriving hackathon community. Check out the archives.