THE DICTIONARY OF CONTENT
version 0.1 — last updated 14 February 2017
== anything that can be “clicked”. a video, text article, photo gallery, anything that will act as a single book in a multimedia library of entertainment and distraction.
Branded Content == content that is paid either in part or in full by a 3rd party “brand” to advertise to 1st party brand’s “audience”
- supported == no creative input from brand w/ source branding
- partnered == creative input from brand w/ source branding
- white label == brand has creative input, no source branding
related content == content A shares or has commonly associated “metadata” with content B
== information describing any type of content. type (video, text, photo), size (length, word count), topics (tags / keywords), production roles (writer, director, producer), summaries or descriptions, etc.
== a human being (or sophisticated robot) who will watch a video, read an article, look at a photo gallery, and otherwise use the site
- unique users == individual human beings (or sophisticated robots) who have consumed any one or all content
- DAU == daily active users
- MAU == monthly active users
site == the preferred final destination for all “traffic”; ex. video.vice.com
click == when a “user” takes action on a “link” to visit another piece of content
link == hyperlink between content. you better know this one already, dude.
referrer == source of “traffic”
traffic == how many “users” there are visiting any one or all pieces of content
time spent == how much time a user spends consuming any one or all content
KPI == key performance indicator; a metric that executives decide is important